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21st Century Lead GenerationCompared to traditional prospecting methods such as conference calls and live seminars, webcasting, which merely requires a computer with Internet access, is a remarkably cost-effective way to generate a continual flow of new leads. While presentations are viewed through a browser, webcasts offer a high-degree of interaction with audio and visual cues that keep the audience continually engaged. Participants give, receive, and exchange information in a variety of ways. In addition to sales presentations, Webcasting is ideal for training, announcements, promotions and more. Launched in conjunction with one or more lead capture web campaigns, webcasting has become an important piece of the sales process flow. Webcasting is a Powerful Marketing Method
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